FITHUB

Healthy, in lots of little ways

Healthy life goes hand in hand with good eating habits, and FITHUB is here to deliver just that.

CHALLENGE

The challenge is to develop a modern and clean brand identity design for FITHUB. The logo should be a combination of marks consisting the first initials of the brand name and convey simplicity and excitement, which will serve as the brand symbol. Also, a strong and welcoming logotype should be provided that complements the symbol. In addition, the color palette should consist of dark green, dark blue, and/or brown alongside other supporting choices. In support to all that, the brand as a whole should feel exciting, inventive, welcoming, strong; yet again, modern and clean.

Purpose
We exist to help people bring healthy eating back to life.

Vision
A world where people are healthy, in lots of little ways.

Mission
To inspire a healthier lifestyle in people through ready-made healthy meal plans.