Framework
Timeless furniture with precision
Lignum Suisse is a furniture manufacturing company located in Sulgen, Switzerland. Lignum Suisse manufactures high quality wood parts with its special machinery and thanks to their knowledge and know-how, they are the real wood artists. From the tree in the forest to the sales talk with the service partner – everything takes place in Switzerland.
Challenge
The challenge was to design a brand identity that would give meaning to the overall company of Lignum Suisse and differentiate from competitors to a level that everything is consistent and minimal. Most of the focus was to create a logo that would represent the name Lignum and the company as a whole and be used consistently across all marketing materials.
Solution
The solution was to focus on consistency and minimalism, and in order to obtain these two, it was necessary to think of a logo mark, logotype and a strong dark color of brown like the ‘lignum vitae’ wood itself that will be responsive enough to be used in the overall design and marketing materials. The logo concept was first proposed without the ‘Suisse’ (Switzerland) tagline, but unfortunately, for legal requirements and disputes and in order to abide by the Swiss laws, the addition of ‘Suisse’ had to be made and added to the logo and serve as a lockup. The identity logo mark and logotype is bold, smooth and very responsive. The new identity represents directly the name of the brand, the manufacturing approach of the brand, and follows a minimal and a consistent approach, where in the long run, it would help gain brand awareness and recognition.
Expertises
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